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HETRIIL

Industry Linkage

Safaricom Ethiopia S.C. (Shire Branch)

ICT and Emerging Technologies · Ict, Emerging technology

Industry Information

Industry Type
ICT and Emerging Technologies
Established
February 01, 2026
Region
tigray
Address
Shire
Phone
0707076200

Description

A regional sales and service hub for Safaricom Ethiopia, focused on expanding telecommunications coverage, SIM card distribution, and mobile financial services (M-Pesa) through a network of local agents.

Products & Services

Telecommunication services, Data/Internet, Mobile Money (M-Pesa), and Device Sales.

Company Profile

Sector
Ict, Emerging technology
Company Size
Medium
Nearby City
Shire
Nearby University / TVET
Aksum University
Contact Person
Fiseha Kidu
Technology Status
High-tech

Academia–Industry Partnership

Linkage
Yes
HETRIIL Plan
Yes
Internship Capacity
2–4 students (Fields: Marketing, ICT, Computer Science). Internship and other linkages are monitored at Addis Ababa at HQ.
Externship Capacity
1 staff member (Fields: Marketing, ICT, Computer Science)
Cooperative Training Capacity
10+ (Training for sales agents and local distributors).
Linkage Achievements
Graduate trainee programs and digital talent development at the national level.

Industry Demand

Externship Demand
Training for local management in advanced data analytics and regional market strategy.
Cooperative Training Demand
Capacity building for the agent network in customer service excellence and digital tool proficiency.
Technology Gap
Expansion of fiber optic backhaul and stable local power solutions for transmission sites.
Joint Applied Research
"Assessment of Digital Financial Inclusion among Rural Populations in North-Western Tigray."
Consultancy Demand
Local consumer behavior analysis and network optimization studies.
Priority Collaboration Theme
ICT Talent Development, Digital Literacy Campaigns, and Agent Training Programs.

As a sales branch, the core staff is lean, with the majority of field operations conducted through agents. All formal linkage strategies and high-level coordination are monitored by the Safaricom HQ.

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